Doesn't sound that exciting, but word from the Athletic Department is that similar efforts to these have paid instant dividends. Season tickets and individual game ticket sales, particularly when they did something similar for basketball, launched numbers to high levels.

In the last 18 months, SHSU hired a guy to promote the crap out of the institution and to put more butts in the seats from the community and alumni bases. We still have some work to do, but we're making progress.