GREENSBORO ó Itís almost time for A&Tís annual football game in Atlanta. The MEAC champs are headed back to the Celebration Bowl, a game the Aggies appear destined to play year-in and year-out.
No one talks about A&T going to the NCAA playoffs any more. Thatís a waste of time and money. The Celebration Bowl pays, and the dividends are about much more than football.
This is a national game, broadcast on ABC. The audience of more than 2.3 million in 2018 exceeded viewership of 13 FBS bowl games, the two FCS semifinals and the FCS national championship, according to Sports Media Watch. The Celebration Bowl is about exposure, not just for the football program but for the band, for the city and the university, from the athletics department to the science and engineering departments.