Jacksonville students are not paying $38k a year in tuition. That is the sticker price. Very few are actually paying that.
The school will not lose that money. Unless you think they won't be able to fill those seats that were previously filled with football players. They were spending $1M a year (the cost of running the program) to attract football players to the school. They can now fill those seats with non-football players and will be able to spend less than $1M a year to attract those non-football playing students.
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