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NoDak 4 Ever
June 1st, 2012, 10:13 AM
Oh geez. This is ugly as hell..


NDSU Introduces Revised Athletic Logos and Identity Package


http://www.gobison.com/ViewArticle.dbml?DB_OEM_ID=2400&ATCLID=205435583

http://image.cdnllnwnl.xosnetwork.com/pics32/800/AF/AFBQECKYTCYIWFE.20120601144902.gif

Apphole
June 1st, 2012, 10:18 AM
I've always been a fan of having a single, strong logo for any company/school. I was very excited when I learned that ASU was fazing out the awful "Yosef head fading into the mountains" logo that looks like Davy Jones.

http://images.icanhascheezburger.com/completestore/2008/11/29/128724594251227354.jpg

The block A is one of the strongest college sports logos. I love it.

http://appalachianstategear.com/prodimages/Gargen%20Flag%201.jpg

chattownmocs
June 1st, 2012, 10:20 AM
I've always been a fan of having a single, strong logo for any company/school. I was very excited when I learned that ASU was fazing out the awful "Yosef head fading into the mountains" logo that looks like Davy Jones.

http://images.icanhascheezburger.com/completestore/2008/11/29/128724594251227354.jpg

The block A is one of the strongest college sports logos out there. I love it.

http://appalachianstategear.com/prodimages/Gargen%20Flag%201.jpg

It is one of the lamest and most generic. It looks like it was created on an EA sports game. You know, Tiburon.

NoDak 4 Ever
June 1st, 2012, 10:22 AM
I didn't have any problem with the rebranding they did in '99 that brought the more graphically intense logos and I really did like the new bison head secondary logo but it just seems like they just cartooned it up for no reason. I definitely hate that last one. Wow.

Bison Fan in NW MN
June 1st, 2012, 10:35 AM
I don't see anything wrong with them.

I like them.

Apphole
June 1st, 2012, 10:36 AM
It is one of the lamest and most generic. It looks like it was created on an EA sports game. You know, Tiburon.

Generic? It's elegant in its simplicity. Very strong logo. How much experience do you have in marketing? Standing out in front of your subway with a sign doesn't count.

I assume you feel your little choo choo cartoon logo is FAR superior. xlolx

Professor Chaos
June 1st, 2012, 10:46 AM
http://image.cdnllnwnl.xosnetwork.com/pics32/800/AF/AFBQECKYTCYIWFE.20120601144902.gif
The first couple and the text logos are tolerable. The 3rd one (Bison head) is horrendous.

WUTNDITWAA
June 1st, 2012, 10:47 AM
Because this is sooooooo much better.
http://i801.photobucket.com/albums/yy300/AppinVA/57402053171325.jpg

It must be the italics.

WUTNDITWAA
June 1st, 2012, 10:49 AM
Oh geez. This is ugly as hell..


NDSU Introduces Revised Athletic Logos and Identity Package


http://www.gobison.com/ViewArticle.dbml?DB_OEM_ID=2400&ATCLID=205435583

http://image.cdnllnwnl.xosnetwork.com/pics32/800/AF/AFBQECKYTCYIWFE.20120601144902.gif

Can you post an old logo for a frame of reference?

NoDak 4 Ever
June 1st, 2012, 10:52 AM
Can you post an old logo for a frame of reference?

Here is the "secondary" logo to which I was referring earlier.

http://buffalobisonss.com/wp-content/uploads/2012/01/Bison-Logos.jpg

and the cleaner looking "jump" image

http://content.sportslogos.net/logos/33/781/full/0agwg3q7300fdkdxmbow5o9a1.gif

another in different colors

http://content.sportslogos.net/logos/33/781/full/2551.gif

WUTNDITWAA
June 1st, 2012, 10:57 AM
I agree 100 percent. Not only is it worse, but it's a waste of money. If you're going to change the logo, I think you'd want to, you know, change the logo.

NoDak 4 Ever
June 1st, 2012, 11:01 AM
I agree 100 percent. Not only is it worse, but it's a waste of money. If you're going to change the logo, I think you'd want to, you know, change the logo.

I personally LOVE our colors, mascot and, until now, branding. I'm clearly biased but I think they are among the best in the country. This is just a mess.

PaladinFan
June 1st, 2012, 11:07 AM
I've always been a fan of simple. Furman's hypercycloid (don't call me a diamond) has always been a favorite of mine. Simple lines and a block F that has been relatively unchanged for 35 years.

I like App's block A, but I have never liked the comic sans-esque "Mountaineers" written inside.

NoDak 4 Ever
June 1st, 2012, 11:35 AM
I finally figured out what I hate. Over at Bisonville they nailed it. The head logo has emo hair.

http://sphotos.xx.fbcdn.net/hphotos-prn1/525820_10151009686514532_7791099531_11835724_73409 7760_n.jpg

http://images2.fanpop.com/images/photos/7600000/emo-boy-emo-boys-7670778-290-400.jpg

Apphole
June 1st, 2012, 11:56 AM
I've always been a fan of simple. Furman's hypercycloid (don't call me a diamond) has always been a favorite of mine. Simple lines and a block F that has been relatively unchanged for 35 years.

I like App's block A, but I have never liked the comic sans-esque "Mountaineers" written inside.

I love the Furple logo. Simple, strong, consistent like any good logo.

TheRevSFA
June 1st, 2012, 11:57 AM
I loved our old logo of the walking lumberjack...and the angry axe.

http://www.lumberjackfans.com/forums/download/file.php?avatar=92_1288916453.jpg

http://susansternberg.files.wordpress.com/2009/03/sfa-axe-mascot.jpg?w=500

I hated the old Texas logo...as the Star wasn't over Nacogdoches.

http://cfbportal.schoolwires.net/2232205816233847/lib/2232205816233847/SFA.gif

New logo without the red.

http://sphotos.xx.fbcdn.net/hphotos-ash3/522795_401128106573534_139750462711301_1525997_461 172196_n.jpg

TheRevSFA
June 1st, 2012, 12:00 PM
I do enjoy the Block A. Traditional logos do look great.

Also...nice emo haircut on that Bison. Win a championship, then get sad about it?

Apphole
June 1st, 2012, 12:01 PM
http://helmetarchive.com/helmets/app/

Here's our helmet progression over the years. I like the block A of course, but the classic black corn-cob yosef head is awesome as well.

http://lh5.ggpht.com/_eB0yMxJ9FIQ/SXYi7PFCsaI/AAAAAAAAAek/--1cf5qfc9I/s144/APP1995.gifhttp://lh4.ggpht.com/_eB0yMxJ9FIQ/SXYi6QWQSnI/AAAAAAAAAeU/64vcSluHJnw/s144/APP1977.gif

TheRevSFA
June 1st, 2012, 12:03 PM
http://helmetarchive.com/helmets/app/

Here's our helmet progression over the years. I like the block A of course, but the classic black corn-cob yosef head is awesome as well.

http://lh5.ggpht.com/_eB0yMxJ9FIQ/SXYi7PFCsaI/AAAAAAAAAek/--1cf5qfc9I/s144/APP1995.gifhttp://lh4.ggpht.com/_eB0yMxJ9FIQ/SXYi6QWQSnI/AAAAAAAAAeU/64vcSluHJnw/s144/APP1977.gif

Yeah that A with the jizz on the top isn't great looking

MplsBison
June 1st, 2012, 12:13 PM
This settles it: NDSU fans that post on message boards are nothing but old farts who love to complain about anything and everything.

There's nothing wrong with these logos at all. Although, I didn't think there was anything wrong with the "old" logos (which really aren't the old logos) either.


Gotta sell merchandise.

Hammerhead
June 1st, 2012, 12:26 PM
Some people think it looks like the Elmer's Glue logo but I don't think so.
http://www.seeklogo.com/images/E/Elmer_s_Glue-logo-F45E90B50C-seeklogo.com.gif


I finally figured out what I hate. Over at Bisonville they nailed it. The head logo has emo hair.

http://sphotos.xx.fbcdn.net/hphotos-prn1/525820_10151009686514532_7791099531_11835724_73409 7760_n.jpg

http://images2.fanpop.com/images/photos/7600000/emo-boy-emo-boys-7670778-290-400.jpg

NoDak 4 Ever
June 1st, 2012, 12:27 PM
This settles it: NDSU fans that post on message boards are nothing but old farts who love to complain about anything and everything.

There's nothing wrong with these logos at all. Although, I didn't think there was anything wrong with the "old" logos (which really aren't the old logos) either.


Gotta sell merchandise.


Well it appears, yet again, that you are in the very slim minority. The overwhelming majority of fans dislike these changes. It appears that no one with any design or marketing savvy even looked at these.

How much merchandise do you buy? I went way overboard the last time I was at the Varsity Mart about 2 months ago.

JSUBison
June 1st, 2012, 12:28 PM
The 3rd logo is properly gay, but the first is just ridiculous. A Bison logo with "NDSU" on it's shoulder, with "North Dakota State NDSU" beneath it. A logo shouldn't have 20+ letters on it with it all repeating the same thing! xmadx

HailSzczur
June 1st, 2012, 12:37 PM
We've come a long way
Simply, classic logo that's always been around. Now primarily used by the band
http://vectorlogotypes.net/logos/preview/V/Villanova_Wildcats.png
I love this old one, the 60's-80's vintage. We pull out the old retro uni's for basketball about twice a year. It's still pretty well liked because it's the logo is associated with our 1985 basketball championship
http://c-product.images.fansedge.com/32-30/32-30787-Y.jpg
In the 90's we decided to change out color pallet up a bit. Never really was a huge fan of the stuff with brown, red or maroon in them.
http://content.sportslogos.net/logos/35/897/full/jy53cfzv1fm1jpfh9e0g44di6.gif
Finally we settled on the current color pallet of navy, white, and light blue. We've been pumping out all different logos since. I like it, simple and sharp
http://www.ibleedblueandwhite.com/wp-content/uploads/2009/08/villanova-logo-300x277.jpg
http://content.sportslogos.net/logos/35/897/full/7133.gifhttp://graphics.fansonly.com/schools/nova/graphics/Nova-Nation-logo2.jpg

TheRevSFA
June 1st, 2012, 12:38 PM
We've come a long way
Simply, classic logo that's always been around. Now primarily used by the band
http://vectorlogotypes.net/logos/preview/V/Villanova_Wildcats.png
I love this old one, the 60's-80's vintage. We pull out the old retro uni's for basketball about twice a year. It's still pretty well liked because it's the logo is associated with our 1985 basketball championship
http://c-product.images.fansedge.com/32-30/32-30787-Y.jpg
In the 90's we decided to change out color pallet up a bit. Never really was a huge fan of the stuff with brown, red or maroon in them.
http://content.sportslogos.net/logos/35/897/full/jy53cfzv1fm1jpfh9e0g44di6.gif
Finally we settled on the current color pallet of navy, white, and light blue. We've been pumping out all different logos since. I like it, simple and sharp
http://www.ibleedblueandwhite.com/wp-content/uploads/2009/08/villanova-logo-300x277.jpg
http://content.sportslogos.net/logos/35/897/full/7133.gifhttp://graphics.fansonly.com/schools/nova/graphics/Nova-Nation-logo2.jpg

The one you have as your avatar makes me think of an old NBC "the more you know" commercial

HailSzczur
June 1st, 2012, 12:39 PM
Some people think it looks like the Elmer's Glue logo but I don't think so.
http://www.seeklogo.com/images/E/Elmer_s_Glue-logo-F45E90B50C-seeklogo.com.gif

After huffing enough glue I think it starts looking like a Sioux chief, but thats just me.

But I agree with the post about the North Dakota State NDSU logo. That just really redundant

Gil Dobie
June 1st, 2012, 12:41 PM
This settles it: NDSU fans that post on message boards are nothing but old farts who love to complain about anything and everything.

There's nothing wrong with these logos at all. Although, I didn't think there was anything wrong with the "old" logos (which really aren't the old logos) either.


Gotta sell merchandise.

I'm older than a lot of you and I don't care either way about the new logo. Must be those young farts that love to complain about anything and everything.

Apphole
June 1st, 2012, 12:50 PM
http://www.seeklogo.com/images/E/Elmer_s_Glue-logo-F45E90B50C-seeklogo.com.gif

http://www.anygivensaturday.com/attachment.php?attachmentid=16523&d=1338572962&thumb=1&stc=1

Here you go!

Professor Chaos
June 1st, 2012, 12:56 PM
The 3rd logo is properly gay, but the first is just ridiculous. A Bison logo with "NDSU" on it's shoulder, with "North Dakota State NDSU" beneath it. A logo shouldn't have 20+ letters on it with it all repeating the same thing! xmadx
I'm guessing, or maybe just hoping, that those are separate and those are just two rows of logos with the top row being the animated logos and the bottom being the text logos.

TheRevSFA
June 1st, 2012, 01:03 PM
http://prockscrocksantiquestoneware.com/wp-content/uploads/2010/01/bordens-dairy-advertising-sign-2.jpg

LakesBison
June 1st, 2012, 01:07 PM
looks like national champions to me!

ncguitarplyr
June 1st, 2012, 01:11 PM
Because this is sooooooo much better.
http://i801.photobucket.com/albums/yy300/AppinVA/57402053171325.jpg

It must be the italics.

Ok that almost made me spit out my drink.

NoDak 4 Ever
June 1st, 2012, 01:13 PM
I'm guessing, or maybe just hoping, that those are separate and those are just two rows of logos with the top row being the animated logos and the bottom being the text logos.

It is. A closer look at the article has the university issued graphics standards. The text and logo are separate and as one of the rules indicates "not to be combined"




looks like national champions to me!

Holy ****, thank you. I created this thread just to see what you would say and, as usual, I could have written your post myself.

Are you sure you and Mpls aren't the same person?

Grizalltheway
June 1st, 2012, 01:15 PM
Always been a fan of ours:

http://upload.wikimedia.org/wikipedia/en/5/5d/Montana_UM_logo.gif

http://www.walagata.com/w/stfrancisco/WTU/Montana.png

http://www.collegefinancialaidguide.com/pictures/University%20of%20Montana/logo.jpg

Shame they've been tarnished so much in recent months.

GATA_Eagles
June 1st, 2012, 01:33 PM
Academic:
http://www.orls.org/sites/default/files/images/gsulogo.jpg
Athletics:
http://content.sportslogos.net/logos/31/688/full/p3ioc3o4gqxg6lldzfr9.gif
http://content.sportslogos.net/logos/31/688/full/2490.gif
I was trying to find just the plain GS they started using but could only find the image on a hat:
http://dugouthats.com/shop/images/GS2.jpg

Grizalltheway
June 1st, 2012, 01:37 PM
Oh, here's our academic one:

http://www2.umt.edu/urelations/standards/images/cover_logo.gif

MTBison
June 1st, 2012, 01:55 PM
I'm older than a lot of you and I don't care either way about the new logo. Must be those young farts that love to complain about anything and everything.

I agree and think the "new' logo's are fine.

49RFootballNow
June 1st, 2012, 01:55 PM
http://buffalobisonss.com/wp-content/uploads/2012/01/Bison-Logos.jpghttp://www.mobfd.biz/wp-content/uploads/2011/09/beauty-and-the-beast-2.jpg


http://images.icanhascheezburger.com/completestore/2008/11/29/128724594251227354.jpg

App and NDSU might share more than FCS National Championships if a Disney lawyer sees these.

BisonFan02
June 1st, 2012, 02:17 PM
http://buffalobisonss.com/wp-content/uploads/2012/01/Bison-Logos.jpghttp://www.mobfd.biz/wp-content/uploads/2011/09/beauty-and-the-beast-2.jpg


http://images.icanhascheezburger.com/completestore/2008/11/29/128724594251227354.jpg

App and NDSU might share more than FCS National Championships if a Disney lawyer sees these.

I think San Fran might have a beef with Charlotte. (yes, I realize that "49" is significant because the school was almost shut down).

Milktruck74
June 1st, 2012, 02:22 PM
The Power C is much better than the wishbone C. Chattanooga had to retire the Indian Theme in the late 90's, but wanted to retain the "Mocs" and there aren't any schools with a snake logo that aren't HBCUs. We had an identity crisis for a few years, but Rick Hart gets it.... The Power C is OURS, not a Chicago Bears Logo in Yellow like most people think my wishbone C hat is. I was greatly opposed to the changes, but I'll be the first to admit I was WRONG. It took a few years to get it right, but Our Mocs Logos Represent the school and City very well.

LakesBison
June 1st, 2012, 02:27 PM
I dont mind the NDSU logo changes, big freakin deal. the head shot is a lil weird, but the first 2 are FINE! relax fellow bison fans.

cbarrier90
June 1st, 2012, 02:33 PM
The Power C is much better than the wishbone C.

The Power C has sadly faded out, but at GT and GSU, the wishbone C is alive and well! xthumbsupx

frozennorth
June 1st, 2012, 02:36 PM
looks like a step back to me

TheRevSFA
June 1st, 2012, 02:37 PM
Because this is sooooooo much better.
http://i801.photobucket.com/albums/yy300/AppinVA/57402053171325.jpg

It must be the italics.

Look...C is for choking. It's fitting for them.

GATA_Eagles
June 1st, 2012, 02:41 PM
Look...C is for choking. It's fitting for them.

"You cannot give Reputation to the same post twice."xbangx

NoDak 4 Ever
June 1st, 2012, 02:50 PM
Look...C is for choking. It's fitting for them.

You must spread some Reputation around before giving it to TheRevSFA again.

Damn Rev, why do you have to be the only one who posts anything worth a ****?

dgreco
June 1st, 2012, 02:50 PM
I think concentrating the colors on the yellow/green for the entire package is a plus. I like the old logos better as far as representation, but the thickness in the lines of the new oen makes it more modern/professional looking. Overall, I wouldn't complain.

Gringer1
June 1st, 2012, 03:40 PM
I'm still not really seeing a difference. Can we get a side by side of old and new?

Professor Chaos
June 1st, 2012, 03:49 PM
I'm still not really seeing a difference. Can we get a side by side of old and new?
Old on the left, new on the right.

http://img16.imageshack.us/img16/8189/newvsoldg.png

MplsBison
June 1st, 2012, 04:14 PM
So what's this stupid "emo hair" thing?

All they did was took the existing "head logo" and simplified all the detailed lines. It's the same thing.

eaglewraith
June 1st, 2012, 04:16 PM
We've actually stopped using this logo as much.


Athletics:
http://content.sportslogos.net/logos/31/688/full/p3ioc3o4gqxg6lldzfr9.gif


This is the new athletics logo which I like a lot more.
http://www.georgiasoutherneagles.com/fls/18700/images/GaSouthern_RGB_2010.jpg

This one is just for the baseball team.

I was trying to find just the plain GS they started using but could only find the image on a hat:
http://dugouthats.com/shop/images/GS2.jpg

Gringer1
June 1st, 2012, 05:05 PM
I don't really care for the new eagle head logo. It looks like generic clip art from Microsoft Word.


So what's this stupid "emo hair" thing?

All they did was took the existing "head logo" and simplified all the detailed lines. It's the same thing.

I can see enough of a difference to have a preference for the older one. The extra detail made it stand out more along with making it generally more pleasing to look at.

Apphole
June 1st, 2012, 11:01 PM
I like a lot of things about the GaSo program, but any logo they've ever had isn't one of them.

BlueHenSinfonian
June 1st, 2012, 11:25 PM
The Blue Hen has evolved over time:

1950-1992:
http://content.sportslogos.net/logos/31/657/full/vjhge6hmtag7p7zdfk60eoqnh.gif

1993-2008:
http://content.sportslogos.net/logos/31/657/full/00ydepyjofonvg392ssltckay.gif

1993 - (still current):
http://content.sportslogos.net/logos/31/657/full/av0037nlg9xxbh8dkti4f04fz.gif
http://content.sportslogos.net/logos/31/657/full/1l85nnrs4ee2uxmeb25grs8xi.gif

2003 - (still current):
http://content.sportslogos.net/logos/31/657/full/8shlr22sp9rygf4kjdxthftxd.gif

I prefer the full body hen and the '92-'08 #1 Hen to the current angry face.

The helmet in the uniform used to be a darker shade of blue from the rest of it, it was lightened to match the rest of the uniform in '04:
pre-2004:
http://content.sportslogos.net/logos/31/657/full/5196.gif
2004- (current)
http://content.sportslogos.net/logos/31/657/full/5195.gif

The same thing has been happening to the interlocking UD logo and official name typeface, it used to be darker blue and gold trimmed:
http://msfhq.com/wp-content/uploads/2010/08/Delaware-Logo.jpg
http://udel.edu/~dchang/files/pic/InterlockingUD2C.jpg

Newer versions are going to a lighter shade of blue and eliminating the gold outline:

http://www.newswise.com/images/institutions/logos/UDPrimaryLogo2945.jpg
http://www.it.udel.edu/sites/www.it.udel.edu/files/imagecache/news-image-full/newsimages/InterlockingUD1Cweb.jpg

Personally, I prefer the stuff from when I was a student to the newer simpler designs, but that's probably true for most people, they like what was around when they were in the thick of it.

TheBisonator
June 1st, 2012, 11:51 PM
I had a "UD" Delaware logo drawn up once. It was where the D was horizontally aligned with the U and the U had a curve on the lower left corner and a right angle on the lower right corner and the D connected on the U's upper right hand corner and curved on the side met up just short of the bottom right corner of the U. It was basically just a bent and curved line. It looks pretty cool, and is very simple and elegant. It's literally something you can make by bending a paper clip. Just draw in the air a U with a straight right side and a D curve sprouting out of it. It's a very simple, elegant and recognizable design.

dakotadan
June 2nd, 2012, 12:59 AM
This is by far the best NDSU logo. And I'm surprised that the "Thundering" Herd took the lightning out of their logo.

http://content.sportslogos.net/logos/33/781/full/2551.gif

eaglewraith
June 2nd, 2012, 01:16 AM
I don't really care for the new eagle head logo. It looks like generic clip art from Microsoft Word.

The print version is kind of lame because of the colors. I've got some Nike stuff with this logo on it and it looks fantastic with better color.

eaglewraith
June 2nd, 2012, 01:18 AM
I like a lot of things about the GaSo program, but any logo they've ever had isn't one of them.

So in your opinion we have ****ty logos.

We also have 6 national championships.

I can live with that. ;)

dgreco
June 2nd, 2012, 06:13 AM
The Power C is much better than the wishbone C. Chattanooga had to retire the Indian Theme in the late 90's, but wanted to retain the "Mocs" and there aren't any schools with a snake logo that aren't HBCUs. We had an identity crisis for a few years, but Rick Hart gets it.... The Power C is OURS, not a Chicago Bears Logo in Yellow like most people think my wishbone C hat is. I was greatly opposed to the changes, but I'll be the first to admit I was WRONG. It took a few years to get it right, but Our Mocs Logos Represent the school and City very well.

I'm assuming you mean DI, right? Because Florida Southern is the Moccasins and they arent a HBCU.

dgreco
June 2nd, 2012, 06:18 AM
since everyone else is doing it.

Academic logo,
http://www.higheredjobs.com/images/AccountImages/715_1.gif

modeled after
http://web.bryant.edu/~law/bryantentrance.jpg

however, our degrees have an old school logo/crest that is the same as on the original archway from 1863 (but can't find an image of it)
http://digitalcommons.bryant.edu/seniorclass_gifts/1029/preview.jpg
http://saa.bryant.edu/content/images/Bryant_Archway.jpg

most used logo is the bulldog head, but there is a logo package of about 10 images.
http://bryantbulldogs.com/downloads/Bulldog_head.jpg

Milktruck74
June 2nd, 2012, 09:21 AM
I'm assuming you mean DI, right? Because Florida Southern is the Moccasins and they arent a HBCU.

I was thinking DI, but I will be corrected, since I didn't clarify.....There is One.

Gothmog
June 2nd, 2012, 10:16 AM
So what's this stupid "emo hair" thing?

All they did was took the existing "head logo" and simplified all the detailed lines. It's the same thing.

Exactly! The problem with NDSU's logo(s) have always been that they're too detailed. Such details do not show up well on the side of helmet ot the front of a jersey. They just appear to be a unidentifiable blob.

Personally, I'd rather see further simplification. Perhaps something closer to the Bills logo.

Gringer1
June 2nd, 2012, 01:14 PM
The print version is kind of lame because of the colors. I've got some Nike stuff with this logo on it and it looks fantastic with better color.

I've got some clothing with the new logo, but I still prefer the older ones. The new one just looks too generic. I have one shirt that just has the new eagle head without the "Georgia Southern" text. You wouldn't know it has anything to do with the school if I wasn't wearing it on campus.

NoCoDanny
June 3rd, 2012, 03:21 PM
They are an improvement I think.

BisonCM
June 8th, 2012, 09:47 AM
Per NDSU athletics facebook page: http://www.facebook.com/NDBison

As NDSU's athletic teams continue to compete on a national stage, the need to streamline the athletic identity has become a priority. NDSU athletics, along with the Licensing Resource Group, NDSU's trademark management company, worked to update the athletic identity package so that it would translate more consistently with the demands placed on logo identities without compromising the brand's rich history and tradition. As branding and technology advances, so too does the environment in which collegiate brands exist. Several factors play a role when it comes to maintaining a successful brand. Not only does the identity apply to traditional print, but to various methods of embellishing licensed products and electronic applications such as smart phones and tablets. The goal of this project was not to suggest that there was a problem that needed to be fixed, but rather further strengthen a successful brand so that it can continue to be one of the more recognizable brands in the industry.

NDSU has some of the most passionate, die-hard fans in all of college athletics. But with that comes a responsibility to represent ourselves in a manner consistent with our image. The spirited feedback we have received from Bison Nation in response to the updated logos has been heard, and we will be making some slight modifications to return some of the details inside the logos that are important to Bison fans. This allows us to stay current with industry trends and technology so that our brand looks and stays clean, strong, and modern in all applications.

Thank you for your input and your loyalty to Bison Athletics.

NoDak 4 Ever
June 8th, 2012, 09:51 AM
Per NDSU athletics facebook page: http://www.facebook.com/NDBison

As NDSU's athletic teams continue to compete on a national stage, the need to streamline the athletic identity has become a priority. NDSU athletics, along with the Licensing Resource Group, NDSU's trademark management company, worked to update the athletic identity package so that it would translate more consistently with the demands placed on logo identities without compromising the brand's rich history and tradition. As branding and technology advances, so too does the environment in which collegiate brands exist. Several factors play a role when it comes to maintaining a successful brand. Not only does the identity apply to traditional print, but to various methods of embellishing licensed products and electronic applications such as smart phones and tablets. The goal of this project was not to suggest that there was a problem that needed to be fixed, but rather further strengthen a successful brand so that it can continue to be one of the more recognizable brands in the industry.

NDSU has some of the most passionate, die-hard fans in all of college athletics. But with that comes a responsibility to represent ourselves in a manner consistent with our image. The spirited feedback we have received from Bison Nation in response to the updated logos has been heard, and we will be making some slight modifications to return some of the details inside the logos that are important to Bison fans. This allows us to stay current with industry trends and technology so that our brand looks and stays clean, strong, and modern in all applications.

Thank you for your input and your loyalty to Bison Athletics.

I saw that.

Ultimately, I understand what they were doing. Ditching the alternate colors (brown, black/white) for a solid Yellow and Green. I also see what they did with the Bison head logo. They took a step back from the 2006 alternate logo and instead took the same concept and applied it to the original design.

After considering some of those things, I cooled off a little and understand. What I don't understand is why they think there would be any "confusion" on the national stage. I mean, how many other teams use a bright yellow Bison head logo for ANYTHING?

clenz
June 8th, 2012, 11:30 PM
Do the Sabers still use the yellow buffaslug?

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JSUBison
June 9th, 2012, 12:09 AM
Do the Sabers still use the yellow buffaslug?

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Interesting idea....

NDSU's alternate helmet:

http://www.mghelmets.com/nhl/boston-bruins.gif