As far as I could tell, it was almost all JMU and YSU fans. There was a handful of NDSU yellow you saw in the stands and that was about it.

Locals in Frisco and all of DFW seemed collectively unaware of any football game happening in their backyard for the most part. Some of the bars and restaurants right by it were aware but they were right there. Some of the Frisco hotels apparently had some signs up but I didn't stay in one.

I would imagine casual local interest was minimal.