08-29-2009 10:41 PM

Weber State trying to capture own football market

Often overshadowed in their hometown, the Wildcats hope success turns them into top draw.

Coming off one of the school’s best football seasons, Weber State cannot employ the most successful marketing strategy in the program’s history.

Nothing worked quite like the “Save Wildcat Football” campaign in 1994, when the administration threatened to drop the sport, citing a lack of support. The response was overwhelming, with average attendance of 12,853.

The Wildcats have not come close to those numbers since then, even with the spike of interest that accompanied coach Ron McBride’s arrival in 2005. In a northern Utah market dominated by three major college football programs – even some prominent members of the Wildcat Club also have Utah season tickets – Weber State continually struggles to become the top attraction in its own hometown.

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