this may be the smartest marketing scam since Coke came out with Coke II ... he takes a new/lateral/demotion OC job, it draws a lot of attention about why he the heck he would leave NDSU for Tenn St ... but then everyone knew he was available ... same guy, but improved brand/results when it was all said and done.
p.s. noone knows for sure if Coke intended for this to happen, nor do we know if Roehl did either .. I suspect not. Either way, it worked.
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