Here's another long term measure that illustrates my point.
Compare UCF, App State, and NDSU
10 years ago, the three schools were pretty much indistinguishable from each other but in the last 2 years UCF has skyrocketed. Meanwhile, Boise State's publicity peaked in 2010 and has been relatively
higher than NDSU since. Point is, FCS national championships don't do much by way of publicity. Sustained success against the big boys over a number of years (in the business they call it brand recognition) does that.
(The more I look at different permutations of trends and see how they seemingly track with one another, the more I think it has more to do with the specific media outlets than one team, but that's a debate for somewhere else.)
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