After seeing The Citadel released an Alt-Fact four Pinocchio article claiming to be the most viewed SoCon team in 2016, yet only listing their home game average, and thus cut off half of the prospective actual viewers that would have seen a team play, I figured that Western Carolina deserved their props for being the team that was actually viewed by the most fans in 2016, more than 21% more viewers than The Citadel. Teams and total viewers of their games:

Western Carolina - 207,392
Chattanooga - 207,321
Wofford - 166,982
The Citadel - 162,391
Furman - 148,065
Mercer - 143,558
Samford - 131,560
East Tennessee - 91,428
Virginia Military - 77,303