Phil Steele FCS Magazine

[ngineer]

Why doesn't Mr. Steele market the magazine to the schools? In today's electronic communication, is that so difficult? Either that or maybe he has already approached many and been rebuffed?

[bojeta]

Why doesn't Mr. Steele market the magazine to the schools? In today's electronic communication, is that so difficult? Either that or maybe he has already approached many and been rebuffed?

That may be the case which would make our efforts more important. There are so many products out there, retailers are tired of the endless sales pitches. Since the end customers appear to have more knowledge than the retailer in this case, I think we can help Steele through a Pull Marketing strategy. The buyers would be asking for the bookstore to carry the product and that seems to be the emerging trend. If we can get more copies on campuses and into the hands of more on-campus students, who knows?? We might even have a positive impact on attendance. I have no idea how we would go about measuring that, but it's an interesting angle to consider.

[ngineer]

That may be the case which would make our efforts more important. There are so many products out there, retailers are tired of the endless sales pitches. Since the end customers appear to have more knowledge than the retailer in this case, I think we can help Steele through a Pull Marketing strategy. The buyers would be asking for the bookstore to carry the product and that seems to be the emerging trend. If we can get more copies on campuses and into the hands of more on-campus students, who knows?? We might even have a positive impact on attendance. I have no idea how we would go about measuring that, but it's an interesting angle to consider.

OK--but if we're to "lean on" our local bookstores to carry, we need some 'contact information' to pass along to them?

[coover]

Go to http://philsteele.com It is a bit slow, but if you wait for it, you will find that they are taking orders for the magazine. They promise it will be out June 7 or earlier, $8.95 at the newstand, $14.25 mail order.

Hopefully, it will have lots and lots of FCS information.

And, of course, you can tell them you got the information from AnyGivenSaturday, a hint that FCS is important.

[bluehenbillk]

Go to http://philsteele.com It is a bit slow, but if you wait for it, you will find that they are taking orders for the magazine. They promise it will be out June 7 or earlier, $8.95 at the newstand, $14.25 mail order.

Hopefully, it will have lots and lots of FCS information.

And, of course, you can tell them you got the information from AnyGivenSaturday, a hint that FCS is important.

I called them today - yes, it will be $14.25. I can't imagine it'd be out around that date though - that's about the time for the FBS preview. I'd think July would be more accurate.

[Gringer1]

I see the regular college football magazine, but nothing about FCS.

[ngineer]

Yes, I don't see a separate link or banner for the FCS preview magazine. The only banner refers to "College Preview" but it is FBS.

[JMU2K_DukeDawg]

Another angle is as a gift to donors. JMU always has little things, many of them corny items, like a JMU stadium replica (was nice, but not great quality), that they include to donors giving 110% from last year's donation. Including the magazine as an incentive item for donations would be a cool add-on I think. It's not 100% of your school, but for football season ticket holders it makes a lot of sense.

[JMU2K_DukeDawg]

I agree with Ursus - getting these in college bookstores is the way to go. Students and alumni both will jump at the chance to buy these IMO. Many people just are unaware of such publications. Where better to sell them than at the schools themselves?

I bought one last year, didn't read it too much, but that was mainly due to a crazy personal life. What i did flip through impressed me a lot. I hope they continue publishing it. I would buy again in a heartbeat.

[RichH2]

If I recall got mine in July mid month.